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Dedicated to collectors and curious minds, the AP Chronicles platform is a series of articles resulting from years of research carried out by the Audemars Piguet Heritage team with an ambition to become the reference source on the history of the Royal Oak collection from 1972 to the present day. An opportunity to mark its 50th anniversary in a unique and exclusive way. The main idea behind the platform is to allow its users navigate the different contents in a playful and visual way through easily shareable cards, for articles, models and calibres..

Client Audemars Piguet
Year 2021
Agencies Bonjour Paris x Decimal
Role Creative Direction
Creative Team Guillermo Brotons, Coralie Frat, Eve Beaman
Technology Team Decimal New York, Lei Xing, Eugene Lee, Julie De Mendonça

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